Portfolio Details

Project information

Category: Print design
Client: Genesys One
Project date: 20 November, 2024

Format: Printed Direct Mail – Birthday Campaign

To celebrate player loyalty and boost engagement, I designed a birthday-themed direct mailer for Genesys Gaming as part of a personalized outreach campaign. Sent via post, the mailer aimed to reignite player activity by combining the emotional appeal of a birthday celebration with a compelling deposit incentive.